Sooth Inc. is hoping to put thousands of technology geeks into a box. A really small box.
Erwin Bruder, the CEO of the Beachwood-based company, says Sooth could permanently change the way computer networks run with its cost-saving programs that eliminate the need for an army of behind-the-scenes techies.
His company's innovative new programs lend a hands-off approach to keep things running smoothly.
For example, Seer and Supervisor are two programs that can function together or on their own. Seer collects and reports information ranging from inventory to troubleshooting, and Supervisor, like its name suggests, does the busy work -- freeing up high-level technicians to do more important things.
"We have automated this. You don't have to have a person dusting and cleaning," says Bruder. "Unless there's smoke coming out of the back of the device, you'll never have to touch it again."
The company was formed in 2006 by networking expert Michael Carpenter and computer scientist Dennis Dumont -- who each have 20 years of experience in the networking sector of the computer industry.
"The two got together and realized these things were all done manually, and asked 'Why hasn't anybody automated this?'" Bruder says. "Automobiles used to be painted by hand. Now they are painted by robots. Why are these networking problems still managed by hand when they can be managed by robots?"'
There are currently nine employees at Sooth, but Bruder expects to add as many as 35 technical support and sales positions by the end of 2010.
"After that, our growth will be exponential," he says. "We are just cranking up right now."
Source: Erwin Bruder
Writer: Colin McEwen